Our program aim that ladies of
Saudi Arabia think of water and electricity wastage every
time they load their washing machine.
The penetration of automatic washing machines in Saudi is
low compared to other markets, due to various barriers to
upgrading from their current washing machines. Ariel conserves
water through removing stains from first wash due to high
product superiority (one instead of 3 washes). By increasing
AWM penetration and the usage of Ariel the water wastage will
be reduced dramatically (In each wash we save (aprox. 60 Litre)).
This is inline with the Saudi Ministry of Water & Electricity
awareness campaign of increased water consumption in the Kingdom,
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